Honestly, I understand the hype over this product! I started my journey with makeup wipes, which stripped my skin and then micellar water for past 10 years. This is my first time using cleansing balm and it’s very similar to coconut oil, vaseline, and baby oil but without all the pain. This balm instantly melts all my makeup, even my waterproof eyeliner + mascara with ease and 4 layers of sunscreen using only a penny size of product. After washing with a gentle cleanser, my skin felt so soft and hydrated. I’ve never used such a gentle but powerful cleansing product. I instantly fell in love, I love it! Will repurchase!