This product has quite a hype as among asian beauty bloggers. It brightens your skin tone. And also depending on how much product you use, you can make your skin just a bit lighter or light it up two shades.Don't forget to cover your neck too. I also find it controls oil (so may not be ideal for super dry skin). It has an orange scent. I was worried whether it will break me up because I have sensitive skin, but luckily it didn't. Some said that the chemicals in these kind of "whitening" cream is harmful to you. I did some research and find out that the main reason why this can make you look white is because it contains titanuim oxide, which is a white pigment commonly used in sunscreen to reflect UVs. It definitely leaves a white cast if you use light photography. Overall  It does what it claims to do. If you want the effect it claims in the description box, try it.