I got the lightest of the bunch and it goes on really pink! It acts like one of those color changing jelly lipsticks and stains your lips heavily. It is not shown like this in the description so this is not the product I wanted to buy. It is NOT a natural, light shade at all. It's a bright magenta pink and it dries out your lips until it stains them. If you have dry patches, this will cling to them. Does not have a smell either. 

It is a natural tone, a feeling of hydration and shine

It doesn't seem like it would work but it turns really pink after just maybe 30 seconds