You can apply it very evenly with the applicator and the formular itself is on the thinner side, but not too liquidy! Feels like nothing on the lips, love it!

The shade near and dear is a light pink, a similar shade to my natural lip color. The picture is very accurate to the shade in person. I would not recommend this shade for those with tan skin. The texture is velvety, similar to the Peripera Airy Velvet Tints. The packaging is just paper wrapped around the bottle, for those that carry lip products in their bags, it will probably get ruined