I'm a lipstick-aholic so I own like 20 different lipsticks from drugstores to high-ends, but this one is one of the few that I like so much that I put on everyday since I got it! I like the texture, it doesn't dry my lips out and even though it is not transfer proof, the color stays on very nicely for a decent period of time! The lighting in the room was bad so it made the color look weird. Trust me it's a lot better in natural lighting!