The consistency is thicker than lip balm, but not as greasy as vaseline. I put on a thick layer to sleep or a thin layer during the day. Like everyone said, it smells great and I don't have anything bad to say about this product. Will repurchase, but it looks like this first container will last me quite a while. 

I wasn't buying into the hype, because I thought "I already have lip balm, why do I need fancier lip balm?"  But after I gave in and bought it, I am a believer.  My lips are super softer and smooth the next morning after I wipe them off, and over time, my lips feel less dry and chapped despite the extremely dry winter we've had here.

It does moisturize my lips and it smells pretty nice, but the sticky consistency is slightly annoying sometimes. It feels more like a thick lip gloss than a moisturizer. 

 I've used this product for over a month now. Although it's a really heavy and thick,  it really help repaired  my lips especially during winter time and it smells so good. And i can apply lipstick easily without worrying about my lips drying out throughout the day.