This has become part of my night routine. Definitely notice a different when not using it.
Honestly I don't see what all of the hype is about. I don't feel like this really helped my lips and for the price I would expect it to be a bit more effective.
I really love this product. I rarely need lip balm before I put on my lipstick when I used this every night before I sleep. It really does a pretty good job leave your lips moisturized