Brand Story: W.Dressroom

Fragrance brand, W.Dressroom, was launched by renowned Korean designer and star of the popular webtoon “The King Of Fashion”, Bum Suk Choi.

It was his wish to capture the momentary scents and fleeting feelings he experience whilst travelling the world. After all, he believes that fragrances complete a look. That is, they are able to influence how we feel about a person or space. 

To create natural, captivating scents as opposed to artificial fragrances, Bum Suk Choi carried out over 30 tests per product and purchased an excess of 100 different products to analyze and compare.

W.Dressroom: The celebrity must-have

Despite Olive Young’s high in & out, W.Dressroom has managed to maintain its no.1 position within the ‘Living’ category for 3 years now! Its quality is well recognized and thus boasts a high repurchase rate. And it’s not just Korea. On Taobao, a large Chinese portal site, it rates within the top 3% of repurchased goods.

Advantages:

It’s affordable, light and stylish – just as good as other high-end, luxurious brands.  It even demonstrates great ingredients (the exact components cannot be revealed due to legal reasons) and the scent isn’t cloying.

In particular, the Dress & Living Clear Perfume No.49 Peach Blossom 70ml and No.97 April Cotton 70ml comes highly recommended. 

The perfume acts like a deodorant to break down and remove smells – much more effective than Febreze

Unique Points: 

- Modern and trendy packaging and design

- Can be used by both men and women

- Effectively removes smells

- Can be used on bed spreads and clothes etc.

Deodorizing Effects

Summary

1. Design ★★★★★

2. Price ★★★★★

3. Scent longevity ★★★★☆

4. Fragrance ★★★★★

5. Ingredients ★★★★☆